We spent days brainstorming to find a fun and clever name. Our family loves squirrels, we watch them every day. They are funny, social, curious and resourceful animals. Our product is like the squirrel, it organizes your essentials, keeps everything within reach, charges your electronics, and good for the environment. 

We had developed the product before the name. We believed that bedside tables, although nice furniture, were not very well thought out. They did not offer a specific place for everything that you needed, they only provided a flat surface that was an accident waiting to happen. They also do not fix the issue of charging a phone or tablet. Our initial product started with our daughter, who needed to have her water bottle, remote, glasses, phone, iPad and magazine next to her bed every night. Then she went off to college, with a raised platform bed, and nowhere to put her everything's. So, we came up with an idea together, developed a sample, tweaked it a bit, and then decided that this should be better for the environment not worse, now every product we make uses post-consumer plastics, where we take trash out of a landfill and not add more into it. 

That is just the beginning of our Squirrel story; the rest of the story has yet to be written............but we are super excited to be along for the journey.